EASTER EGG (MEDIA) While the term Easter egg has been used to mean a hidden object for some time, in reference to an Easter egg hunt , it has come to be more commonly used to mean a message, image, or feature hidden in a video game, film, or other, usually electronic, medium. [2] The term used in this manner was coined around 1979 by Steve Wright, the then Director of Software Development in the Atari Consumer Division, to describe a hidden message in the Atari video game Adventure In computer software , Easter eggs are secret responses that occur as a result of an undocumented set of commands. The results can vary from a simple printed message or image to a page of programmer credits or a small video game hidden inside an otherwise se...